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There are hundreds of studies online showcasing the importance of Local SEO for local business, this is especially true for local businesses such as a local dental clinic, law firm, gym, restaurant and more.
According to Chat Meter, 76% of people visit a business within 24 hours after a local mobile search.
In this post, I’m going to break down what we did to help SouthloopSC increase calls by over 65% and local rankings to no.1 in three months, June to August.
If you visit our homepage, you can see our 5 step process in detail, it goes from
Learning > Improving > Building > Promoting > Evaluating
Because of the budget, we only applied a few steps of our process and it still showed significant results!
Before starting any new campaigns, we always like to run a competitive audit first. This helps us understand the competitive landscape and helps better our strategy going forward.
The analysis itself is more of an exercise strategy rather than comparing the client’s website to others.
There are many things that goes behind every website from budget to content, so there is no point in obsessing over your competitions website.
We ran the audit manually, from it we learn various things.
Overall, the client SouthloopSC is doing better than their competition in all aspects.
But one of the competition “River North CrossFit” seems to be receiving more traffic than us. Even though “metrics” wise we are beating them.
So that leaves us with on page factors…
We later found out the website had a tons of technical and on page SEO issues.
After analyzing our competitive landscape, we move to citation analysis/cleaning/building
We split our citation process in three parts:
Even though its a three part process. We group them together because, instead of spreading them out over the course of the campaign, its easier to get this done early and put more time into other more important part of the campaign. We rarely spread our citation process.
Citations are one of the most important factors in Local SEO, there are countless studies and articles supporting this fact. Although in recent years, the importance of them is declining but nevertheless, good citations are always helpful to the business and website.
Having a Google My Business (GMB) is a must if you want to appear in the “map pack” as it is the only way you can appear in it.
From the image below, you can see a map with three results, A B C. This is what we call a “map pack.”
However, just having a GMB profile alone isn’t going to put your business in the top 3.
SouthloopSC was already appearing on the map pack but wasn’t #1 and wasn’t ranking well for other related terms as well.
We focused on two things:
SouthloopSC had some major technical website SEO problems.
We did a thorough audit of the website and came across issues such as:
At the end of our website audit, we send our clients a slide deck that summarize and explains everything instead of just handing them a meaningless spreadsheet.
Next, we moved to keyword research.
We do keyword research in two parts.
For this we only worked on part 1, existing pages.
Again, same with all of our work, after finishing the work, we send our clients a slide deck and other related deliverables.
Connecting with the keyword research, we build out a spreadsheet of pages to target. This helps us divide the website into different sections, helping us prioritize more important pages on the site and also making it easier to hyper-focus on a specific part of the site.
With the keyword research and target pages built out.
We can focus on the on page portion of the site much more efficiently as everything is laid out in an orderly manner.
SouthloopSC is using a page builder called instapage and caused a few hiccups on the site.
The hiccup was having multiple H1 tags littered all over the page, it wasn’t structured correctly as well.
Although Google has stated multiple H1 tags is “okay”, I say that with a grain of salt as we SEO tend not to believe in Google’s words much.
We are currently testing if one H1 is best here or multiple H1 slowly mainly because the website was already ranking fairly well, hovering between 9-12 and whenever we make changes we do it in a step-by-step format so that we have a better understanding of what’s make it increase or decrease in ranking.
Here are the key points I want you to take away from this: